When a shopper picks Blue, show them blue.

Product Variant Images gives every color its own photo gallery. It suggests which photos go with each color from the ones you already have; you just check them.

Notify me at launch Coming soon to theShopify App Store

Guided setup, about 5 minutes
No code, nothing to edit
Free plan

The gallery follows the color the shopper picks.

Five colors, sixteen photos. Your shopper wanted to see one.

Shopify shows every photo of a product, whatever the shopper selects. They pick Green and scroll past orange, blue and gray to find it, or they don't, and buy without seeing the color they chose.

The usual fixes take time: editing theme code, creating one product per color, or apps that make you tag every photo by hand.

Without the app Every photo of every color, in the same gallery.

With the app Only the green photos, then the ones for all colors.

Three steps, guided. About five minutes.

The app opens with a short guide the first time. Nothing changes in your store until the last step.

Pick a product
The app suggests the product with the most colors and photos: it's where the difference shows most.
Check the photos for each color
The photos are already sorted by color. Tap each color to see what your shoppers will see, then “Looks good”.
Add the gallery to your store
The theme editor opens with the gallery already in place. You tap Save, and the app checks your store by itself.

Try it.

Pick a color like a shopper would. Switch between your store today and your store with the app.

Built to be the easiest to set up.

No tags to write, no rules to learn. The app does the sorting; you decide.

Suggestions from the photos you already have

It uses the photo you chose for each variant, the color in the file name or alt text, the color of the product in each photo, and their order. Then you check.

Fix anything in a tap

Select photos, tap the colors where they belong (tap again to remove), and Done. Save when you finish.

Photos for all colors stay

Size charts and lifestyle photos show after each color's own photos, for every color.

New photos are covered

Choose whether photos you add later show in all colors or wait until you pick their color.

Many products at once

Set up your whole catalog automatically on Growth and Enterprise, with a pause button.

It checks your store

The app tells you if the gallery is working in your theme, and what to do if it isn't.

Your photos are never changed

Everything stays as it is in Shopify. If you uninstall, your store shows your usual photos again.

What you'll see in the app.

Everything happens inside your Shopify admin, in Apps → Product Variant Images.

See it as your shoppers do
Every product has a preview: tap a color and see exactly the photos your store will show, in order.
Choose where each photo shows
Select one or many photos, tap the colors under “Show in:”, then Done. “In all colors” and “Don't show” are one tap away.
Know what's next
Home tells you your next step, whether the gallery works in your theme, and how much of your plan you've used.
All your products, at a glance
Filter by set up or not, open any product, or tap the eye to see it in your store.

Every screen, button and message is explained in the help center.

Start free. Grow when you need to.

Billed by Shopify on your Shopify invoice. Change or cancel your plan anytime from the app.

Basic

Free

Up to 5 products
One product at a time
Guided setup and automatic suggestions

Growth

USD 6.99 / month

or USD 69.90 per year

Up to 100 products
Set up many products at once
Guided setup and automatic suggestions
7-day free trial

Enterprise

USD 14.99 / month

or USD 149.90 per year

Unlimited products
Set up many products at once
Guided setup and automatic suggestions
7-day free trial

Frequently asked questions

I set up a product but my store still shows all the photos. Why?

The gallery has to be added to your theme once. Go to Settings and look at “Your gallery in the store”: if it isn't there yet, open the theme editor from there, check that the gallery is inside the product section and tap Save. Then tap “Check again”.

How does the app know which photos go with each color?

It uses the photo you chose for each variant in Shopify, the color written in the file name or the alt text, the color of the product in each photo and the order of your photos. It's a suggestion: review it in the product and save when it looks right.

How do I change which colors a photo shows in?

In Products, open the product, tap the photos to select them, then tap the colors where they should show (tap a color again to remove it) and tap Done. When you finish, tap Save. You can also choose “In all colors” or “Don't show”.

What happens with photos I add later?

Until you choose their color, new photos show in all colors or stay hidden, as you set in Settings → Advanced options. Each product can have its own setting under Advanced options in the product.

Does it work with my theme?

It works with Shopify's free themes and many others. Settings tells you whether the gallery works in your theme. If it doesn't, write to us and we'll adapt it.

How do I change or cancel my plan?

In Plans, tap “Change plan”. Shopify shows the plans and charges you on your usual Shopify bill. If you move to a smaller plan, the products you already set up keep working; you just can't add more than the plan allows.

Does the app change my product photos in Shopify?

No. Your photos stay as they are in Shopify. The app only decides which ones the gallery shows for each color.

What happens if I uninstall the app?

The gallery disappears from your store and your theme shows its usual photos again. Your setup is kept for 30 days in case you reinstall, and then it's deleted.

Do I need Shopify Plus?

No. It works on every Shopify plan with an Online Store 2.0 theme, which includes all of Shopify's current themes.

Does it slow down my store?

The gallery's script is under 10 KB compressed and the first photo comes in the page's HTML. In our tests on four themes, the main image loaded as fast with the app as without it.

What data does the app access?

Your products and your theme. It doesn't access your customers, orders or addresses. The details are in the privacy policy.

Which languages does it speak?

The app is in English and Spanish, following your Shopify admin language. The storefront gallery uses your theme's language.

Something not working as expected?

Start with the help center: every screen of the app, what each message means and what to check when something looks off. If it's not there, write to us.